Amabel Jeon, MA PhD Candidate
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Amabel Y. Jeon, PhD

Social, Cognitive, and Cultural Psychologist
Research Advisor, Behavioural Insights Team
Welcome! 
I am a research advisor for the Predictiv team at BIT (Behavioural Insights Team) in London. During my PhD, I worked with Dr. Daphna Oyserman at the Mind and Society Center at the University of Southern California. ​Prior to USC, I worked in the Memory, Cognition, and Self Lab at Wesleyan University under the guidance of Dr. Kyungmi Kim. ​

My research bridges psychology and technology, developing insights into how people process and retain information in digital environments. By examining the complex ways culture and social identity shape reasoning and judgment, I offer nuanced perspectives on communication, media framing, and online interactions. 

In my free time, I enjoy boxing, basketball, ultimate frisbee, and skating alongside Venice beach.
Research Interests
  • Decision-Making
  • Cognitive Biases
  • ​Information Processing​
  • Culture
  • Social Media
Education
  • PhD in Social Psychology, 2025
                University of Southern California
  • MA in Social Psychology, 2022
              University of Southern California
  • BA in Psychology, 2019
               Wesleyan University
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  • About
  • Publications
  • Research
  • CV